International Business Plan Research Paper Example | Topics and Well Written Essays - 3000 words

International Business Plan - Research Paper Examplein the European country of Hungary. For this purpose, an assessment of the economic, social, political and legal environment of the country has been made. The paper also dwells on the requirements for success in the country from an individuals perspective. Company Overview About Levis Strauss & Co Levis Strauss & Co. made its humble beginning in 1853 when the Bavarian immigrant and founder of the society created the very first pair of jeans. At present, the conjunction designs, markets and sells jeans, casual pants, tops, shorts, skirts, jackets, footwear et al. The company also has all related accessories for men, women and children in its product repertoire. The company boasts of popular brands like Levis, Dockers, Denizen, and Signature by Levi Strauss & Co. Over the years, the San Francisco headquartered company has grown steadily to become one of the orbiculate behemoths in the apparel industry. As on date, Levis Strauss & C o has operations in as many as 110 countries and generates close to 50 percent of its net revenues from markets outside the United States. Levi Strauss & Co conducts its operations outside the United States with foreign subsidiaries owned all directly or indirectly by it. The companys global business is grouped into three geographic regions Americas, Europe and Asia Pacific. The year wise (2009 through 2011) breakup of the net revenue earned by the company in these regions is shown in Table 1 below. Table 1 Region-wise Revenue for Levis Strauss & Co.* *Source yearly Report of Levis Strauss & Co. The companys brands are change in 55,000 retail locations globally. Of these 2,300 retail locations house the brands of the company exclusively. As of November 27, 2011, the company had 498 company-operated stores located in 32 countries across the three regions. Of these there were 211 stores in the Americas, 178 stores in Europe and 109 stores in Asia Pacific. Additionally, there were a nother 1800 franchised, licensed, or other forms of brand-dedicated stores operated by independent third parties that sold Levis Strauss & Co. brands exclusively. Levis Strauss & Co has managed to build brands that people love and trust, in large measure, due to its responsible business practices. The company leaves no stone unturned to contribute to and revere the local communities in which it operates. As a business strategy, Levis Strauss & Co intends to grow its business profitably, spread out across consumer segments and price tiers and respond to marketplace kinetics while building on its competitive strengths. The companys global footprint is a key factor in its long term growing and it must capitalize on it. Levis Strauss & Co has to focus on markets that provide lucrative growth opportunities. The company has to make full use of its massive global presence and local-market talent gain local market insights, adapt to local consumer trends and thus grow profitably. It is f or this reason that the company is looking to expand in Hungary. pastoral Overview About Hungary The history of Hungary dates back to as far as A.D. 1000 when the country became a Christian kingdom. It emerged as an independent country after creative activity War I. It was in 1968 under the headship of Janos Kadar, that Hungary introduced the Goulash Communism whereby it began to liberalize its economy and placed